Perdue Changes How It Houses And Slaughters Chickens

canada goose clearance One of the country’s leading poultry companies, Perdue Farms, announced plans Monday to make both life and death a little easier for its chickens. canada goose clearance

uk canada goose The changes are a break with current standard practices in the industry, and animal welfare groups are cheering. uk canada goose

Canada Goose Outlet Jim Perdue, chairman of Perdue Farms, says there’s a simple motivation behind the canada goose store new initiative. Consumers, especially millennials, “want to make sure that animals are raised in as canada goose clearance sale caring a way as possible. With the least stress, the least discomfort.” Canada Goose Outlet

canada goose uk shop On that score, his industry is under pressure. Animal rights groups have released videos recorded inside poultry houses that show chickens with broken legs or with breasts dragging on the floor. canada goose uk shop

canadian goose jacket A year or so ago, Perdue Farms invited one of those groups, canada goose the Humane Society of the buy canada goose jacket United States, to visit the company and lay out its critique. canadian goose jacket

cheap canada goose uk “We Canada Goose sale went through the top issues regarding the poor treatment of animals in the canada goose black friday sale chicken industry,” says Josh Balk, senior food policy canadian goose jacket director at the Humane Society, adding that the company itself recognized some of the problems. cheap canada goose uk

Canada Goose Parka Attitudes were shifting inside the corporate headquarters at Perdue Farms, in part because of the company’s decision to acquire Coleman Natural, an organic chicken producer, in 2011. Canada Goose Parka

canada goose uk outlet Bruce Stewart Brown, a veterinarian and senior vice president of Perdue, says Canada Goose Parka his company started to appreciate some of the advantages of organic production methods. “You go into those chicken houses and. there’s several things that really jump out at you,” he tells The Salt. “The chickens are more active. You enjoy being in the chicken house. And you come back and you go, ‘Look, maybe we can Canada Goose online transfer some of these techniques to the rest of our chickens.” canada goose uk outlet

Canada Goose Coats On Sale One result was an industry leading initiative to drop the use of antibiotics in conventionally raised chickens. Canada Goose Coats On Sale

canada goose uk black friday Perdue is now announcing a new canada goose uk black friday

Canada Goose sale One part involves procedures for slaughtering chickens and turkeys. Currently, when birds arrive at a typical poultry processing plant, they’re hung upside down in moving shackles. canada goose coats Their heads then go into a water bath that contains an electrical current, which stuns them and renders them unconscious before they’re slaughtered. Canada Goose sale

buy canada goose jacket Perdue is now promising to abolish cheap Canada Goose the shackles and knock the birds out with gas instead. “It’s a dramatically less cruel way to kill these animals,” says Balk. buy canada goose jacket

buy canada goose jacket cheap Perdue is also planning to change the poultry houses, adding windows to provide natural light and perches for chickens to buy canada goose jacket cheap sit on. This is supposed to encourage chickens to be more active. buy canada goose jacket cheap

Canada Goose Jackets And Perdue says it will at least study the idea of using breeds of chickens that grow a little more slowly. That could allow birds to support their weight a little better and walk around more easily. Whole Foods recently announced that it will shift to selling slower growing breeds of chickens. Canada Goose Jackets

canada goose coats on sale Slower growth canada goose outlet rates currently come at Canada Goose Jackets a cost, though. A slow growing chicken requires more feed and thus more money to accumulate the same amount of meat. Bruce Stewart Brown admits that this is a “critical” Canada Goose Outlet consideration. He’s hoping research will allow the company to minimize the additional cost. canada goose coats on sale

canada goose clearance sale The company is also hoping canada goose deals that any canada goose clearance additional costs will be outweighed by increased sales. Jim Perdue says he’s encouraged by the company’s experience so canada goose coats on sale far with its antibiotic reduction initiative. “We feel that as long as we stay in tune with the consumer, we’ll be OK,” he says canada goose clearance sale.

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